摘  要
大成盛记”餐饮管理发展有限公司主要以直营加连锁授权经营为主要经营模式。本文对大成盛记餐饮管理发展有限公司的经营模式的盈利能力进行分析，采用定性分析以定量分析作为主要研究方法。以数据拟合和线性回归作为分析手段。在理论研究方面，以餐饮连锁、加盟经营以及持续发展的理论基础作为本文的理论依据，在实证研究方面，通过对大成盛记每一家店面和每个店面的销售营业收入实地调研统计，以及对大成盛记每年新开与升级的门店数量进行统计，进行了数据分析的相关研究；对大成盛记餐饮管理发展有限公司早餐发展现状进行分析，对其在战略转型、顾客体和消费价格方面的盈利能力，并从店面数量和顾客单价因素两个方面对影响企业盈利能力进行细致分析。
关键词天津美食早餐食谱大全： 大成盛记；盈利能力；运营模式
Abstract
This paper mainly studies the profitability of dacheng shengji catering management development co., LTD. Dacheng sheng ji "was established in 2004 in shaanxi road, the store
area when the opening of more than 40 square meters. After 15 years of development, it has become a chain restaurant enterprise with 70 stores nationwide. There are 41 direct stores and franchise stores in the inner ring of tianjin. Dacheng sheng ji invested 13.6 million yuan in xiqing to buy land in 2013 and built a modernized central kitchen of 2,046 square meters. For some products with more time to eat, realize the cold chain breakfast and standardized distribution, such as: soybean milk, beancurd, rice crust, dough sticks and other raw materials. Reduced production costs and improved the output efficiency of stores. To provide better services to customers, committed to enhance the company's brand effect. In 2013, "dacheng sheng ji" won the honorary title of "breakfast leading enterprise" in tianjin, and in 2014, it was rated as "tianjin famous trademark" by tianjin market and quality supervision and administration commission.
Dacheng sheng ji "catering management development co., LTD. Mainly to direct business plus franchise operation as the main business model. This paper analyzes the profitability of the business model of "dacheng shengji" catering management development co., LTD., using qualitative analysis and quantitative analysis as the main research method. Data fitti
ng and linear regression were used as analysis methods. In theoretical research, with restaurant chain, to join in business as well as the theoretical basis of sustainable development as the theoretical basis of this paper in terms of empirical research, based on the "da sheng ji" each shop and field survey statistics each store sales revenue, and the "da sheng ji" a year and upgrade for statistical stores, analyzed the data of related research; This paper analyzes the development status of "dacheng shengji" catering management development co., ltd. on breakfast, analyzes its profitability in terms of strategic transformation, customer groups and consumer prices, and analyzes the impact of the number of stores and customer unit price factors on corporate profitability in detail.
咳嗽变好的三个过程Key words: Dacheng Shengji restaurant;  Sustainable Profitability; Operation Model
一、前言验胎灵
（一）本研究的目的与意义
自从我国改革开放以来，我们国家的国际化程度越来越高，我国的经济总量在不断的扩张，
三个月的宝宝会什么
随着国民经济的发展越来越好，我国人民对生活水平的要求也变得越来越高。我国第三产业进入到了一个蓬勃发展的阶段。第三产业的产值在我国的GDP占比中不断升高。截至到2018年10月，我国餐饮业收入为4006.00亿元，占GDP比重为4.8%。通过分析我国餐饮业的发展过程可以看出它是从无需变为有需的一个过程，餐饮业的经营领域不断拓宽，专业领域不断细分，行业收入占GDP比重越来越大，社会经济地位体现的愈发重要。
但是随着我国国际化程度的日益加深，越来越多国际上的著名餐饮连锁企业进入到中国市场。这些企业又凭借着领先于我国的管理理念以及资金上的优势，在我国一、二线城市站稳了脚跟，从而对我国本土的餐饮企业产生了严重的冲击，尤其是一些管理制度基础差的餐饮企业，因此对我国本土的餐饮企业带来了一定的影响。但同时因为国际上的餐饮企业不清楚我国人民的饮食习惯，不了解每个地区人民对饮食要求的差异性，这也给我国本土的餐饮企业带来了机遇与挑战。因此一大批优秀的本土餐饮企业在国际餐饮企业的冲击下生存壮大，并且吸收国外餐饮企业的优秀的管理制度与连锁经营的模式，形成了具有中国特的连锁餐饮业叮当猫全集[1]。
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